![]() Are you hoping to generate some referrals? Gear your CTA toward a single goal. Think about your goals for sending the email. A call-to-actionĭon’t forget to close your newsletter with a call toaction (CTA). Be sure to regularly post quality content so your email newsletter readers will see you as an active, dedicated agent. When you link to your social media accounts, you can embed an interesting post or simply share your handle or a linked icon. It may seem obvious that your newsletter needs to include accurate contact information and links to your website and social networking profiles. ![]() We’ll explain more about the benefits of using a template for your newsletter later in this post. One of the easiest ways to make sure you’re staying consistent and creating a visually-appealing newsletter is to use real estate email templates. ![]() You want your newsletter to seem like a natural extension of your real estate brand, so take care to use the same logo, color palette, and language here as you do on your website and across your social media. Stick with the same template for each newsletter, with an occasional seasonal enhancement. Don’t fall into the temptation to cram a large amount of content into each newsletter installment. People read diefferently online so avoid creating large block of text that look intimidating to read. The overall appearance should make it easy to navigate, and it should make logical sense. An uncluttered, visually-appealing appearanceĪgain, your email newsletter should resemble a printed newsletter.
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